Director of Marketing and Communications

Education or Equivalency Required

• Master's degree in marketing, communications, business, or a related field, or a bachelor's degree in a related field plus equivalent years of professional experience.
• Typically, 5-7 years of progressive experience in marketing, with demonstrated responsibility for strategy, planning, and measurable outcomes.

Required Qualifications 

• Demonstrated experience developing and executing integrated marketing plans, including hands-on experience with at least two of the following: Google Ads, Meta, LinkedIn, programmatic advertising, web strategy, or email marketing.
• Familiarity with performance measurement systems, including analytics platforms, conversion tracking, and attribution methodologies.
• Experience working effectively in complex organizations with multiple stakeholders, including the ability to influence without direct authority.
• Demonstrated experience managing and developing staff.
• Excellent writing and editorial skills; the director frequently serves as the final reviewer of college communications and must bring both craft and sound judgment to the role.
• Demonstrated experience working effectively and collaboratively with individuals from a variety of backgrounds and perspectives, including knowledge of effective strategies that foster and promote a welcoming and respectful work/academic environment.

Desirable Qualifications 

• Experience in enrollment marketing, higher education, or mission-driven organizations.
• Demonstrated ability to build new marketing capabilities or functions from early stages.
• Working knowledge of email marketing best practices.
• Familiarity with CRM platforms, marketing automation tools, or customer data platforms.
• Working knowledge of data privacy regulations relevant to marketing operations.

Application and Position Details

• In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:
  • Resume
  • Cover Letter
• Job openings are posted for a minimum of 14 calendar days. This job may be removed from posting and filled any time after the minimum posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. 5 professional references will be requested at a later step in the recruitment process. For additional questions, please contact Libby Kleppe at libby-kleppe@uiowa.edu.

Benefits Highlights

• Regular salaried position. Pay level 6A. Located in Iowa City, Iowa.
• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
• For more information about Why Iowa? Click here.

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.

Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

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