Senior Marketing Writer

Education or Equivalency Requirement

• Bachelor’s degree in English, Journalism, Marketing, Communications, Advertising, or related field; or an equivalent combination of education and experience.

Required Qualifications

• 1-3 years of professional experience in marketing writing/brand messaging with measurable outcomes.
• Demonstrated ability to use research, data, and performance metrics (SEO, analytics, A/B testing) to inform and strengthen copy.
• Demonstrated ability to operate as a strategic writer, representing a brand’s voice with authority, clarity, and consistency.
• Experience writing user-focused, action-oriented web copy that moves readers to the next step.
• Experience writing within structured website environments using templates, content models, content matrices, and typical navigation patterns to ensure clarity, consistency, and usability.
• Understanding of conversion paths and how different page types (informational, program, landing) support the user journey, with calls to action matched to each.
• Experience working directly in, or within the context of, a CMS such as WordPress or Drupal.
• Ability to collaborate effectively in cross-functional teams so content and design work together to create a seamless experience.
• Skilled at weaving in real-world examples, testimonials, and proof points to bring claims to life and build trust.
• Strong command of language and style, with the ability to balance brevity with necessary detail, self-edit with care, and proofread for accuracy.
• Applicants must include a link for an online portfolio that includes 8-12 samples that represent the quality, relevance, creativity and range of applicant’s work.

Desirable Qualifications

• Experience planning and executing complex, large-scale website redesigns.
• Experience building and maintaining style guides and messaging toolkits that scale across teams.
• Experience implementing comprehensive content strategies and using content matrices for efficient, scalable content production.
• Ability to write and structure content to meet WCAG 2.1 AA across web pages and accessible PDFs.
• Experience providing trainings and workshops on brand voice, messaging application, web writing patterns, on-page SEO, and/or accessibility.
• Proven ability to navigate complex organizations, align stakeholders, secure decisions, and remove roadblocks to delivery.

Application Details

• In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:
  • Resume
  • Cover Letter
  • Link for an online portfolio including 8-12 samples
• Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Adrian Cunningham at adrian-cunningham@uiowa.edu.

Benefits Highlights

• Regular salaried position. Pay Level 4A. Located in Iowa City, Iowa.
• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
• For more information about Why Iowa? Click here.

About Iowa

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success. Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance. Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation. Join us in making a difference at a leading Big Ten university and premier public research institution.