Web Content Strategy Director

Required Qualifications

• Bachelor’s degree and five years of experience leading web content strategy (minimum).
• 3-5 years of experience working with CMSes such as Drupal, WordPress, etc.
• Expert-level knowledge of modern web content strategy practices, web strategy practices, development process, and technologies and how these align with marketing, Content Management System (CMS) design, and User Experience (UX) Design.
• Experience managing the overall content strategy for complex website(s) and web projects.
• Experience planning for and working on complex, large site redesigns and migrations.
• Working knowledge of technical and content-driven SEO.
• Ability to edit HTML to make front-end edits to web content as needed.
• Familiarity with web accessibility issues, standards, and practices and a commitment to ensuring campus web content strategy supports and reflects accessibility best practices.
• Experience using vended tools like Search Console, Looker Studio, Google Analytics, SEOMoz, Screaming Frog, and Siteimprove to analyze websites, communicate findings to stakeholders, and implement improvements.
• Experience creating, using, and training others on some mix of the following: content models, governance plans, content inventories, content audits, page inventories, page tables, user surveys, stakeholder interviews, and website content assessments.
• Experience recommending, planning for, and delivering long-form content, short-form content, microcopy, promotional copy, pillar copy, structured content, and website copy at all levels of an information and website hierarchy.
• A commitment to working transparently and collaboratively.
• Must provide a portfolio or list of projects that demonstrate expertise.

Desirable Qualifications

• Experience leading web content strategy in higher education and/or experience providing web content strategy in an agency context.
• Experience working with development teams who build and maintain the CMS experience. This includes recommending functionality, advocating for users, collaborating on development, and supporting the Product Owner for development.
• Track record of SEO-focused content improvements.
• Experience executing and assessing content for digital marketing efforts.
• Ability to produce high-quality work under a deadline, while remaining positive amid constructive feedback.
• Experience working within established brand standards.
• Familiarity with HTML5, CSS, and JavaScript.
• Experience with various digital marketing technologies and techniques (landing page design, email, CRM, semantic enrichment, voice-enabled experiences, paid campaigns, etc.).
• Knowledge of the regulatory environment for the web, including privacy, GDPR, and accessibility.
• Familiarity with Agile/Scrum methodologies for managing complex work and projects.
• Experience setting up and configuring Google Analytics and Google Tag Manager, deploying marketing tags and pixels across websites.
• Agency experience delivering content strategy or experience working and leading web content strategy in an enterprise environment.
• Successful and effective supervision of staff or projects, preferably in the content, content strategy, and/or web services function.

Application and Position Details

• In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:
  • Resume
  • Cover Letter
  • A portfolio or list of projects that demonstrate expertise

·      Job openings are posted for a minimum of 14 calendar days. This job may be removed from posting and filled any time after the minimum posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. 5 professional references will be requested at a later step in the recruitment process. For additional questions, please contact Libby Kleppe at libby-kleppe@uiowa.edu.

This position offers flexibility with a combination of on-campus and remote work within Iowa will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Work arrangement options are discussed during the hiring process.

Benefits Highlights

• Regular salaried position. Located in Iowa City, Iowa.
• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
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