Marketing Strategist, Online Programs

Required Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience. 
• 5-7 years of professional experience in marketing, advertising, product development, or a closely related field.
• Proven success as a data-driven marketer who can effectively plan and execute a marketing strategy against goals and budgets.
• Extensive experience leading creative development in projects across different media and the ability to manage multiple projects concurrently.
• Experience creating and managing campaigns in ad platforms such as Google Ads, Meta, LinkedIn, or programmatic through a DSP.
• Experience with performance measurement systems (analytics, conversion tracking, ROAS, attribution).
• Experience with email marketing and working knowledge of email drip campaigns, deliverability, and regulatory requirements.
• Working knowledge of data privacy regulations.
• Demonstrated experience creating and supporting an inclusive, equitable, and welcoming work environment.
• Excellent written and verbal communication skills.

Desired Qualifications

• MBA or a Master’s Degree in marketing or business-related field.
• Working knowledge of Customer Relationship Management (CRM) systems.
• Hands-on experience with marketing automation (MA) platforms or customer data platforms (CDP).
• Working knowledge of modern search engine optimization (SEO) and content marketing best practices.
• Experience developing and commercializing new products or services.
• Experience with marketing in the higher education space.

Application and Position Details

• In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:
  • Resume
  • Cover Letter
• Job openings are posted for a minimum of 14 calendar days. This job may be removed from posting and filled any time after the minimum posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. 5 professional references will be requested at a later step in the recruitment process. For additional questions, please contact Libby Kleppe at libby-kleppe@uiowa.edu.

Benefits Highlights

• Regular salaried position. Located in Iowa City, Iowa.
• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
• For more information about Why Iowa? Click here.

This position offers flexibility with a combination of on-campus and remote work. Remote work must be completed within the state of Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.