Web Content Creative Media Specialist

Required

• Bachelor’s degree in marketing, communications, digital media, journalism, or a related field, or an equivalent combination of education and experience. 
• 2 years of experience in digital communications, web content strategy, or online media, preferably in a fast-paced, content-driven environment. 
• Demonstrated ability to create, manage, and optimize web content with a strong understanding of UX principles, audience engagement strategies, and content performance metrics. 
• Strong proficiency in AP Style, with exceptional writing, editing, and communication skills. 
• Hands-on experience with web content management systems (CMS), particularly Drupal., WordPress, or other leading platforms. 
• Basic to intermediate knowledge of HTML and CSS, with the ability to troubleshoot minor formatting or display issues. 
• Proven ability to collaborate cross-functionally, working with designers, developers, and marketing professionals to create effective digital experiences. 
• Demonstrated experience working effectively in a welcoming and respectful workplace environment.

Desired

• Experience editing and managing content within Drupal 10 CMS. 
• Advanced knowledge of web analytics and site health tools such as Piwik Pro, Google Analytics, Google Search Console, SiteImprove, and Looker Studio. 
• Prior experience in health care, higher education, or other complex, regulated industries. 
• Experience applying SEO best practices, using platforms such as SEMRush, MozPro, including keyword research, metadata optimization, and content structuring for improved search visibility. 
• Familiarity with digital accessibility best practices (ADA/WCAG 2.1 compliance) and tools for assessing website accessibility. 
• Experience conducting A/B testing, personalization, and audience segmentation to enhance content effectiveness. 

Application Process: To be considered, applicants must upload a cover letter and resume (under the submission of relevant materials) that clearly address how they meet the listed required and desired qualifications of this position. Job openings are posted for a minimum of 14 calendar days. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification.

 Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Sharon Walther at sharon-walther@uiowa.edu.

This position is not eligible for University sponsorship for employment authorization.