Marketing Coordinator, SIM-IA

The Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the developing and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves crafting marketing materials, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program. 

Simulation in Motion-Iowa (SIM-IA)

This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences.

About the College of Nursing

As a leader in nursing education, research, and practice innovations, the College of Nursing has received national recognition by U.S. News & World Report ranking the BSN program as #4 in the nation and five of its graduate programs in the top 10 in the nation. To learn more about the College of Nursing please visit our website at https://nursing.uiowa.edu/

Key Areas of Responsibilities:

Research and Analysis

• Monitor and analyze market trends to adjust strategies as needed.
• Track and report on the effectiveness of marketing campaigns and initiatives.
• Use analytics tools to measure engagement and identify areas for improvement.
• Prepare regular reports for the SIM-IA leadership team on marketing performance.
• Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
• Identify alternative reliable resources for information and research.

Message Development and Implementation

• Generate ideas, provide recommendations, and contribute to message development and implementation tactics.
• Collaborate with college and university partners to ensure communication deadlines are met.
• Ensure scripts for events are prepared.
• Design, write, and produce marketing materials, including brochures, flyers, newsletters, and digital content.
• Develop key messaging and create engaging content and graphics for social media platforms, website, and email campaigns.
• Revise and maintain effective, high-quality web content to ensure optimal site experiences and usability.
• Collaborate with College of Nursing marketing team to ensure webpages and content are consistent with the college and university’s marketing goals, branding and strategies.
• Collaborate with the SIM-IA leadership, staff, partners, and participants to gather stories and testimonials for promotional use.
• Develop a strategy to manage and grow SIM-IA's social media presence on platforms such as Facebook, X, LinkedIn, and Instagram.
• Schedule and publish regular posts to keep followers informed and engaged.
• Collaborate with College of Nursing Marketing team on creation of marketing materials.

Marketing Plan

• In collaboration with SIM-IA Director, develop, coordinate, and implement comprehensive marketing strategy to promote SIM-IA's services and programs. Work with the College Director of Communication, Marketing, and External Relations to ensure the marketing plan aligns with the college‘s initiatives.
• Strategically plan SIM-IA internal and external events.

Public Relations

• Identify target audiences and tailor marketing efforts to reach them effectively.
• Build and maintain relationships with key stakeholders, including healthcare providers, educational institutions, and community organizations.
• Represent SIM-IA at community events and professional gatherings.
• Attend and manage all preparation for attendance at and follow up of events.
• Attend and serve as SIM-IA representative at all SIM-IA events.
• Foster partnerships to support the growth and sustainability of the program.
• Provide support for outreach events.
• Assist with planning outreach.
• Develop compelling features and impactful stories tailored for stakeholders and target audiences.
• Create, publish, and edit high quality photography, video, and content for website.
• Travel to domestic events as a representative of the SIM-IA program.

Brand Management

• Stay abreast of Iowa branding policies.
• Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.

Operational Support and Management

• Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
• Maintain and recommend SWAG for SIM-IA program.
• Work with community partners to organize joint events and outreach activities.
• Ensure all events are well publicized to increase attendance by target audiences.
• Manage communication platforms and contact lists for internal and external communication dissemination.
• Collect and maintain stakeholder specific contact lists.
• Assist with editing and formatting slide show presentations to add visual interest and make accessible.
• Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc.
• Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
• Archive event information and update master communication calendar.

Financial Management

• Gather financial quotes and coordinate logistics.
• Initiate purchase requests for supplies and equipment.
• Assist with budget development.
• Monitor expenditures and reconcile statements as needed.
• Determine costs and provide input to budget development.
• Monitor and report on designated project/event budget components.
• Maintain records for billing purposes and event files with all pertinent information.
• Initiate purchase requests for supplies and equipment.
• Meet with director to review budget status. 

Supervision and Leadership

• Serve as the lead for assignments, provide feedback for all events.